Empowered Beyond Movement.
Empowered By Jen was created by Jen Benton (aka Trainer Jen) to help you become both empowered to move and to be empowered beyond movement. Jen provides 1:1 personal training, nutrition tips, exercise courses, group training and more. She recently decided to launch an app and asked us to help her design an official logo for her brand, Empowered By Jen.
Logo Design
For Jen’s logo, we decided to incorporate a strong word-mark of the word “EMPOWER” enclosed by weight plates to give the illusion of a barbell. The script “by Jen” was added below to tie in both the masculine and powerful with the feminine and gentle brand vibes that Empowered By Jen encompasses.
Color Variations
We provided multiple color variations of the logo in Jen’s brand colors, as well as a black and white and reverse version.
Style Guide
Upon request, clients can receive a style guide to help them best use their new brand identity. Here is the one we created for Empowered By Jen.