Love yourself healthy.
Pacific Calm is a (fictional) luxury spa and gym based in beautiful Southern California that is designed to help women maintain a healthy, stress-free lifestyle. This design was a part of a sample project I completed during a design course. The goal was to create a brand identity that conveyed both a high-end, luxury feel, as well as a peaceful and relaxing environment. Below is what we came up with for them.
Logo Design
The logo we designed for Pacific Calm is an abstract illustration that incorporates their beautiful brand colors. The illustration contains ocean waves, a sunset, and the horizon to represent both the calmness of watching a beach sunset, and the closeness of Pacific Calm to the ocean. See the exact breakdown below.
Style Guide
Scroll through the images below to see the style guide we did for Pacific Calm.
