Why Your Brand Values Matter
Behind every strong company is an even stronger set of values.
Okay, well maybe not, but we believe it is what makes truly great companies, great.
It’s for this reason that during its creation, we took the time to truly evaluate what values Jake Allen Media would embody and get them down on paper, so to speak. Here is the end result:
Faith
Artistry
Intentionality
Tenacity
Hard Work Ethic
As you’ll notice, faith is at the core of everything; it is both the first item on the list and the letters of each following value form an acrostic to spell out the word as well. This is done out of pure intentionality (# 3), as my Faith is my most important aspect of my life, business, relationships, and anything else I do. It is my core, so why wouldn’t it be at the core of my business?
Second, you’ll see artistry. We are a creative company with an entrepreneurial focus. When you come to us for your media needs, you can always expect the highest level of creative thinking, not some stuffy, dull, half-effort approach(# 4,5). Personally, I have always been a very creative person with a wide variety of artistic passions. My foremost goal is to always bring that same passion to every project I work on, no matter how big or small.
This leads me to my next point, which is intentionality. You want results, right? Well, intention is the driver behind all results. If you want to get in shape, you can’t just show up to the gym and sit in the lobby eating chips and watching your favorite TV show. You have to show up with intentionality and a plan to achieve the desired results. Our goal is to bring intentionality to each and every project. We don’t view you as “just another client” but as an opportunity to show up as our best, most intentional selves. We’re serious about our mission, and this is not something we take lightly.
Speaking of, our tenacity and determination are unmatched. With social media and the world going more digital by the day, it’s a competitive market out there. In order to win in today’s world, it is imperative to bring our best efforts to each and every thing we do. We greatly value the spirit of tenacity and guarantee you will see that reflected in our work.
Last but not least, we take pride in our work and more specifically, our work ethic. A hard work ethic was personally instilled in me throughout my upbringing, and now we strive to bring that same work ethic to every project, design, photo, conversation, or whatever it is that we are working on, because unlike many others in today’s world, we actually take pride in our work and want to see you succeed. You are not “just another client” to us, you’re our top priority.
So now we ask you, what are your values?
If you don’t currently know, we want to encourage you to set aside some time to evaluate them and write them down. If you want clear direction in your both the future of your brand, as well as in your own life, you need to first get clear on what you value in this life.
If you need some assistance, we have a free, downloadable worksheet that we created to help you get started. You can download it here:
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